Google is appealing the record breaking fine for GDPR violations in France. The new European Data protection law (adopted in to UK law as Data Protection Act 2018) sets out rules nd regulations for the way that personal data is collected and how people have a right to know what is collected and how it is being used and furthermore be able to see and opt out of data collection. It also imposes an Opt-out default stance which means that companies are supposed to presume you do not want them to collect or use your data, including for marketing emails unless you specifically give permission. In simple terms this means that the tick box asking if you want to be included in their marketing emails must be unticked by default until you tick it. It also means that they must keep and be able to prove for each person that they requested the communication or data retention and can opt out again as easily. It gives people the right to control over their personal data, something that was missing in Europe.
The latest fine imposed on Google is for a breach of this new law and the fact that they do not inform people correctly how they collect the data and how they are using it to serve them with advertising, something that anyone in the industry understands but now has to be explained to everyone so that they understand it. You can read more on What Google and other social media and FREE apps do with your data in our new article: https://cc-computers.com/why-pay-for-email-when-gmail-is-free/.
Google has recently been slapped with much larger fines, such as the $5 billion fine for anti-competitive Android practices and the $2.7 billion fine ever Google shopping, but this one is the largest to date for a GDPR breach.
To get your company, website and network checked for GDPR compliance, submit a support ticket.
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